Do Boomers truly offer marketers a fertile business opportunity? According to Brent Green, president of Brent Green & Associates, and marketing consultant for more than two decades, there is one reverberating answer: "Duh!" If you're an entrepreneur or established business leader interested in capturing this $750 billion market, or just a Boomer interested in how companies market to us, join me for a discussion of Mr. Green's new book, Marketing to Leading-Edge Baby Boomers.

In her Washington office, clinical psychologist Dr. Patricia Dalton has "seen small children call their parents names and tell them how stupid they are; ...[A]dolescents use strings of expletives toward them ... and one 6-year-old whose parents told [her] he refused to obey, debated them ad nauseum and sometimes even lashed out. As if on cue, the boy kicked his father right there in the office. When [she] asked the father how he reacts at home, he told [her] that he runs to another room! It came to [her] like a lightning bolt: Not only are the kids unafraid of their parents, parents are afraid of their kids!" Dr. Dalton joins me to talk about her recent Washington Post guest column, "A Lost Art: Instilling Respect," and what she sees as a disturbing development in child rearing and parenting styles, and how parents might change direction.