Recent guests on The Heather Taylor Show:
Wednesday,
noon-1 pm
October 3, 2007:
The Power of Attraction

“The Hardest Job You’ll Ever Love”—The Peace Corps—Wants Boomers

If the words Peace Corps only conjures up images of twentysomethings working in rural villages, think again. While today's Peace Corps still recruits college-aged adults, energy and effort is now being used to recruit Boomers because of our experience and wisdom. As organizers put it, "the end of work can be the beginning of adventure. With a public service twist." Join me for a conversation with two Peace Corps volunteers (one who returned to the field when she was 64 years old) about the Corps' 46 year history and its mission today.


The Secret to Attracting the  Boomer Market

Matt Thornhill, co-founder of The Boomer Project and co-author of  Boomer Consumer, Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group offers insights on how entrepreneurs and other business leaders can attract today's enormous Boomer market.


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